Don't Wait for Perfect

A business doesn't have to be perfect prior to initiation. The model can be backward, the rates wrong, the clients untenable. Only by making mistakes and rectifying them, one by one, will you arrive at a solid business.

Again Faster was founded as an ad-supported blog (with no ads). CrossFit, Inc. was founded as a local gym (with no Affiliates). Neither exists as it was envisioned.

Good businesses with happy clients are the product of tens of thousands of course corrections, realized only through action. Don't wait for perfect.

The Harsh Truth on a Clean Exit

The Ethic of Reciprocity