In every one of my seminars and consulting engagements, I preach the value of blogging and inbound marketing. The reason: It's an amazing tool for growing revenue.
You choose a tangible goal, write a compelling blog entry, send people to the blog, serve a call-to-action, capture their information, and poof: you're well on you way to new clients, growing your client base and succeeding as a gym owner.
If you can master the inbound cycle, you'll spend a lot less time wondering why you're not growing and a lot more time wondering how to handle scores of trial clients. Therefore, I harp on it like crazy.
Still, no matter how much I preach, the advice to engage in inbound is useless unless you're actually able to create content. It's the lynchpin of the effort, and two critical parts of the inbound marketing cycle depend on it: creating blog posts and writing newsletters. In this step-by-step guide, we'll concentrate on the first, and I'll show you how to use your blog output to create the second.