Clarity and Purpose.

We help entrepreneurs and founders realize their vision through intelligent inquiry, rapid implementation, and a focus on the measures that matter.


Read articles and essays on the art and science of running a growing, profitable business — without the fluff.  Our articles are immediately actionable for owners, providing a rich source of growth information (at no charge). 

Working with Jon gave us the ability to understand the exact market value of our business from several different valuation approaches. He helped us navigate a notoriously tricky process with ease and certainty. We are grateful for the clarity he provided us and his professionalism.
— Erin, Valuation Client
I opened Oregon CrossFit 9 years ago, and my biggest regret as an affiliate owner is not having Jon out sooner. His visit changed the entire way I thought about my business.
— Sean, On-Site Consulting Client

Remote Consulting

Engage Gilson Consulting to help build your business, in real time.  We'll work together to provide answers to your biggest questions and implement solutions to put you on a faster path to your goals.  Click below to learn more about Remote Consulting Services.       

“I’m no stranger to discussing business in a classroom setting, as I am currently finishing up my degree in management, but Jon was able to deliver more relevant advice and content in eight hours than I have received in all of my institutional education combined.
— Corey, AF Project 2.0 Attendee


The AF Project Seminar Series was created specifically to help gym owners create and implement intelligent, actionable plans to grow their businesses.  Both Seminars 1.0 and 2.0 are extremely detailed, and provide real, concrete tools for increasing financial performance and personal satisfaction. 

“We wanted to thank you for a tremendous seminar this past weekend. We expected a good seminar with some run of the mill information. What we received was probably the most consolidated and information packed Seminar over the last ten years of my career in business.
— Ian, AF Project 1.0 Attendee